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How to Calculate Profit Margin and Markup from Cost and Selling Price Margin vs markup

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I buy an item for $ and sell it for $ .
What's my profit margin and my markup?

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Answer: Your profit margin is % and your markup is %.

Calculation type: Comparing profit margin (a share of the selling price) with markup (a share of the cost).
Watch out: Margin and markup are NOT the same number. Margin is your profit as a percentage of the selling price, while markup is your profit as a percentage of the cost. The same $40 profit is a 40% margin but a 66.67% markup.
Formula explanation:
Profit = Selling price − Cost = $100 − $60 = $40
Profit margin = Profit / Selling price × 100 = $40 / $100 × 100 = 40%
Markup = Profit / Cost × 100 = $40 / $60 × 100 = 66.67%
For informational purposes only.

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App updated: August 2026